Votive figures are small statues that are often used in religious or spiritual practices as offerings to deities, spirits, or ancestors. For many Thais, spirits are part of everyday life, and are even seen as a gateway to prosperity or a source of protection. According to Thai belief, if one requests something from a spirit and that wish is granted, one must return to the shrines and offer an offering. For years, zebras have become a popular offering at shrines and spirit houses across the country. However, Mr. Ittipol Promfai, Manager of Forest Friends Project, pointed out that “the disposal process of these huge amounts of plastering material figures has caused air pollution or PM 2.5 and visual pollution in temples and public spaces”. These issues are sources of inspiration for the collaborative project.
BIOTEC and Forest Friends Project, in collaboration with Dentsu Creative Thailand, have developed an innovative solution to solve the problem of visual and air pollution caused by traditional votive animal figures in Thailand. BIOTEC’s researcher, Dr. Nattawut Boonyuen, explained that “the newly designed prototype “Zero Pollution Zebra” votive animal figures are products which are environmental-friendly, self-degradable and can turn into soil minerals”. They are made from agricultural waste which is abundant in Thailand.
The “Zero Pollution Zebra” project aims to encourage environmental responsibility during the mass manufacturing process of votive figures and similar products. By using agricultural waste to create the votive animal figures, this project aims to set a better standard for similar products in the market and to create a cleaner, more sustainable environment.
Mr. Subun Khow, Chief Creative Officer, Dentsu Creative Thailand mentioned that “this innovative solution will not only preserve the traditional beliefs of offering votive figures but also help to transform the environment and create a better world for everyone”.
BIOTEC, Forest Friends Project and Dentsu Creative Thailand are proud to introduce this initiative as a step towards a cleaner and greener environment. The “Zero Pollution Zebra” votive animal figures are an excellent example of how innovation and tradition can work hand in hand to create a better future.
For further information, please contact:
Public Relations Section, National Center for Genetic Engineering and Biotechnology (BIOTEC)
Ms. Seetala Jamrerkjang, Director of International Cooperation and Public Relations Division
Ms. Sa-angchom Osoctchan, PR Officer, Public Relations Division
Tel: +66 2 564 6700 ext. 3325, 3329
Email: icp@biotec.or.th
Forest Friends Project
Mr. Ittipol Promfai, Project Manager
Email: info@forestfriendsproject.org
Website: www.forestfriendsproject.org
Dentsu Creative Thailand
Mr. Subun Khow, Chief Creative Office
Tel. 02 632 4555
E-mail: dentsucreativeTH@dentsu.com
website: www.dentsucreative.com